When a business gets its branding right, it is hard to overstate just how many benefits there are. Not only will consumers place more trust in an established brand, but other businesses will be paying attention to any brands in their space that could potentially be a rival or an ally.
You can’t put a price on the benefits of effective branding, but you shouldn’t have to sink your finances to do it. Here’s what you need to know to get your new brand off the ground in the right way.
Why Branding Matters
There is a very good reason why businesses across the board are willing to spend such inordinate amounts of money on their branding – it really works.
Building a brand to maturity is going to take a significant investment of time and resources, but it is more than worth it in the end. Brands that have a good reputation command much more authority; consumers will look to brands they trust over those that they don’t know. Take, for example, Tony Robbins. He has built a successful brand as a life coach and philanthropist. As a result, he’s now one of the top life and business strategists in the US.
Not only will consumers place more trust in you, but a brand also gives you a shorthand to use in your marketing. Once consumers associate your brand with certain qualities, you need only show them your logo and the context you are using it in; they can infer the rest.
Finally, established brands are able to charge a premium for products and services. We all know that branded goods cost more, irrespective of quality. Buying branded products provides consumers with a sense of safety and security – they know they are buying from a professional business.
Choosing A Name And Logo
The two core components of any brand are its name and its logo. Together, these are the things that make your brand stand out from all of its competitors and mark it as unique. There is no magic formula for getting these things right, you have to know who you are targeting and what kind of message you want to get across. Until you have a good picture in your mind of what your brand is and how you want to present it, there’s only so much you can do to get it off the ground.
Taking Your Brand To The World
Building a brand isn’t much good if you don’t tell anyone about it. Once you have settled on a name and logo and you are ready to deploy your brand, you need to do so with a splash. We would recommend that you build a professional website for your brand, and make sure that you are presenting it to the world in the best light possible.
That means that you need to invest in the underlying infrastructure to keep your website online. For example, you don’t have to go straight for an expensive dedicated hosting option, but it is worth spending extra on VPS hosting compared to a regular shared hosting scheme. If your brand website regularly goes offline or is inaccessible, it will reflect poorly on your brand as a whole.
You should also give your website an aesthetic design that emphasizes the most important aspects of your brand and reinforces the message that you want to convey.
- Is your brand a formal and professional brand for professional users?
- Or are you going for something more laid back in the hopes that your brand will find mass appeal?
There is no right answer, but the website you design should embody the same qualities as your brand itself.
Building a killer brand isn’t easy; it takes time and money to make it happen. However, the potential rewards are enormous. Branding is simply too important to ignore, especially when it is something that even individual entrepreneurs can do for themselves.